If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily going to be enough to start a conversation.
Instagram allows you to use up to 2200 characters for your caption. So take advantage of the opportunity to engage your audience through words that complement the photo.
Use your  captions to tell people the story behind the photo, invite them to comment or share their thoughts, ask a question or add a call to action. Whatever you do, it will be more effective than letting the picture just stand on its own.

If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily going to be enough to start a conversation. Instagram allows you to use up to 2200 characters for your caption. So take advantage of the opportunity to engage your audience through words that complement the photo. Use your captions to tell people the story behind the photo, invite them to comment or share their thoughts, ask a question or add a call to action. Whatever you do, it will be more effective than letting the picture just stand on its own.

If you think Instagram is just about pretty pictures, you're really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it's not necessarily going to be enough to start a conversation.
Instagram allows you to use up to 2200 characters for your caption. So take advantage of the opportunity to engage your audience through words that complement the photo.
Use your&nbsp; captions to tell people the story behind the photo, invite them to comment or share their thoughts, ask a question or add a call to action. Whatever you do, it will be more effective than letting the picture just stand on its own.
&nbsp;

#648 Add  a Caption to Instagram

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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