Writing a book on financial topics can establish you and your practice as a thought leader in your field and as an authority within your network or sphere of influence. And if it’s done well, it can act as an engine for new business that pays dividends over a long period of time. Finding the time tends to be the biggest challenge, but can be overcome with the right approach.

Kevin Bourke, author of Make Your Money Last A Lifetime, joins the podcast to discuss the process of writing and publishing his book from start to finish and the impact it’s had on his career and his practice.

For full show notes and links mentioned in this episode, visit https://www.bmogam.com/us-en/advisors/news-and-insights/modern-marketing-writing-a-book/.