Brad and Scully discuss 4 secrets to building social media momentum. In addition, they examine how to make public relations drive search engine optimisation (SEO); and a fun online quiz is a good way to collect information. This episode's commonly asked school marketing question looks at how word of mouth advertising is the single most powerful marketing tool. This week's school marketing example: 17 inspiring Instagram video examples. The rants and raves segment looks at millions of hacked LinkedIn IDs advertised 'for sale'.

Episode links:

4 secrets to building social momentum

http://contentmarketinginstitute.com/2016/05/secrets-social-momentum/

How to make public relations drive SEO

http://www.marketingprofs.com/articles/2016/29819/how-to-make-public-relations-drive-seo

Quiz: What media company are you?

https://contently.com/strategist/2015/06/25/quiz-what-media-company-are-you/

How to best influence word of mouth advertising

http://info.imageseven.com.au/school-marketing-blog/how-to-best-influence-word-of-mouth-advertising

17 inspiring Instagram video examples from Oreo, Spotify, BuzzFeed and more

http://blog.hubspot.com/marketing/instagram-video-examples

Millions of hacked LinkedIn IDs advertised 'for sale'

http://www.bbc.com/news/technology-36320322