As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research which proves the more choices you give someone, the less likely they are to make any decision at all.
So if you want to create an effective email, make one compelling offer.  Why?  Think about kids on Christmas morning. When they see all the presents under the tree  they freak out and don't know where to start. So you hand them gifts to open one by one.
Treat your customers the same way. Give them one email promotion at a time that will jump off the page. It won't be right for everyone, but that's okay. Your next offer might be just what they are looking for.
Remember the kiss method. Keep it simple, and you will succeed

As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research which proves the more choices you give someone, the less likely they are to make any decision at all. So if you want to create an effective email, make one compelling offer. Why? Think about kids on Christmas morning. When they see all the presents under the tree they freak out and don't know where to start. So you hand them gifts to open one by one. Treat your customers the same way. Give them one email promotion at a time that will jump off the page. It won't be right for everyone, but that's okay. Your next offer might be just what they are looking for. Remember the kiss method. Keep it simple, and you will succeed

As you plan your next email marketing campaign don't overwhelm customers with multiple offers. They won't spend the time reading all that text. As a matter of fact, there's a lot of research which proves the more choices you give someone, the less likely they are to make any decision at all.
So if you want to create an effective email, make one compelling offer.&nbsp; Why?&nbsp; Think about kids on Christmas morning. When they see all the presents under the tree&nbsp; they freak out and don't know where to start. So you hand them gifts to open one by one.
Treat your customers the same way. Give them one email promotion at a time that will jump off the page. It won't be right for everyone, but that's okay. Your next offer might be just what they are looking for.
Remember the kiss method. Keep it simple, and you will succeed

#656 Kiss Your Email

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#656 Kiss Your Email

#656 Kiss Your Email

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