Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account; and what it takes to reach the 'tipping point' for viral content. This episode's commonly asked school marketing question looks at how to garner interest for your next event. This week's school marketing example: employer marketing and marketing to potential employees. The rants and raves segment looks at a host of new tools Instagram are releasing.

Episode links:

Marketing research

http://www.referenceforbusiness.com/management/Mar-No/Marketing-Research.html

9 questions to ask before creating another social media account

http://blog.hubspot.com/marketing/new-social-media-account-questions

Viral content: what does it take to reach the 'tipping point'?

http://www.cedarcom.co.uk/blog/viral-content-what-does-it-take-to-reach-the-tipping-point.html

How to garner interest for your next event

http://info.imageseven.com.au/school-marketing-blog/how-to-garner-interest-for-your-next-event

Rio Tinto

http://www.riotinto.com/careers-92.aspx

Spotlight on: Instagram

http://www.dmnews.com/social-media/spotlight-on-instagram/article/499838/