EPISODE 66

Search Engine Optimization, or SEO, is the fine art of strategically using key words in your written content to ensure that it shows up in search engine queries. Seems like a pretty important thing to know when you're producing or managing a podcast doesn't it? Luckily, there are experts out there like my guest, Danielle Gagnon, who specialize in content strategy and SEO. She has some great advice for us today on repurposing episodes into spin-off content, how to SEO your podcast show notes, and how to come up with ideas for new shows by doing keyword research. She also talks about the future of podcasting SEO and optimization strategies for different search platforms.

In this episode, we cover:

- How Google searches work by indexing titles, show notes, and all associated written content, which all contributes to SEO

- Understanding how to do keyword research so that you are using the words and phrases that your listeners are using

- How to create content by answering the questions that people are commonly searching for the answers to in their Google searches

- The art of spin-off content via posts on social media, blog-style show notes, and more by capitalizing on the theme of your primary content

- How to create effective variations for the keywords you're trying to highlight in your content and avoiding repetition.

Thanks for listening! I'd love to continue this conversation over on Instagram: https://instagram.com/laurenwrighton

https://laurenwrighton.com/episode66