In this episode of Today’s Brew, veteran agent and coach Howie Boeve shares his insights from 30 years in real estate, focusing on why many agents fail and how to succeed in 2025. He discusses the lack of proper training and mentorship in the industry, emphasizing the importance of brokerage accountability. Boeve outlines his team’s “Team Ridge” model, which combines company-provided leads with agent-driven prospecting to create a balanced business strategy. Practical tips include leveraging scripts, focusing on personal development, and reaching out to your network through strategies like Triangle Trust. Boeve highlights the critical role of consistent effort, nurturing client relationships, and treating real estate as a real business.