Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There's a lot of research that suggests there actually is a best time of day and a best day of the week.
According to studies by a number of different organizations, the middle of the week is actually the best time to send your email. The middle of the week is actually the best time to send emails with Tuesday, number one, Thursday, number two, and Wednesday in the middle.
Th best time of day is 10am.  You reach people early, but not so early, that you're fighting with the first emails of the day. Surprisingly, 8pm is the second best time.  It seems that right before people go to bed or end their day, they will check their email one more time.
Now these are general rules and they may or may not apply to you. My suggestion is certainly to test different times and see what your readers prefer

Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There's a lot of research that suggests there actually is a best time of day and a best day of the week. According to studies by a number of different organizations, the middle of the week is actually the best time to send your email. The middle of the week is actually the best time to send emails with Tuesday, number one, Thursday, number two, and Wednesday in the middle. Th best time of day is 10am. You reach people early, but not so early, that you're fighting with the first emails of the day. Surprisingly, 8pm is the second best time. It seems that right before people go to bed or end their day, they will check their email one more time. Now these are general rules and they may or may not apply to you. My suggestion is certainly to test different times and see what your readers prefer

Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not.&nbsp;There's a lot of research that suggests there actually is a best time of day and a best day of the week.
According to studies by a number of different organizations, the middle of the week is actually the best time to send your email. The middle of the week is actually the best time to send emails with Tuesday, number one, Thursday, number two, and Wednesday in the middle.
Th best time of day is 10am.&nbsp; You reach people early, but not so early, that you're fighting with the first emails of the day. Surprisingly, 8pm is the second best time.&nbsp; It seems that right before people go to bed or end their day, they will check their email one more time.
Now these are general rules and they may or may not apply to you. My suggestion is certainly to test different times and see what your readers prefer&nbsp;

#662 The perfect time to send an email.

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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