Business owners who believe in rapport and relationship-building often think of automation as a bad word.  This perception comes from the not really understanding how good automation words. 
Automation can be as simple as acknowledging a form fill, or as complex as a multi step campaign after an in person interaction.  My guest, <a href='https://spotler.co.uk/podcast/'>Richard Wall </a>says a good automation campaign starts with a clear, but not too narrow, customer persona.  
The next step is to let the campaign evolve over time as you learn more about what your customers really want. Follow up messages should be more targeted in response to what someone has responded to in the past. 
About Richard 
Richard Wall is a marketing jack-of-all-trades, who helps B2B businesses deploy and use marketing automation to generate new leads and keep their customers engaged. He is the host of That Marketing Podcast, exploring the world of marketing with niche experts and industry veterans.

Business owners who believe in rapport and relationship-building often think of automation as a bad word. This perception comes from the not really understanding how good automation words. Automation can be as simple as acknowledging a form fill, or as complex as a multi step campaign after an in person interaction. My guest, Richard Wall says a good automation campaign starts with a clear, but not too narrow, customer persona. The next step is to let the campaign evolve over time as you learn more about what your customers really want. Follow up messages should be more targeted in response to what someone has responded to in the past. About Richard Richard Wall is a marketing jack-of-all-trades, who helps B2B businesses deploy and use marketing automation to generate new leads and keep their customers engaged. He is the host of That Marketing Podcast, exploring the world of marketing with niche experts and industry veterans.

Business owners who believe in rapport and relationship-building often think of automation as a bad word.&nbsp; This perception comes from the not really understanding how good automation words.&nbsp;
Automation can be as simple as acknowledging a form fill, or as complex as a multi step campaign after an in person interaction.&nbsp; My guest, <a href="https://spotler.co.uk/podcast/" rel="noopener noreferrer">Richard Wall </a>says a good automation campaign starts with a clear, but not too narrow, customer persona.&nbsp;&nbsp;
The next step is to let the campaign evolve over time as you learn more about what your customers really want. Follow up messages should be more targeted in response to what someone has responded to in the past.&nbsp;
About Richard&nbsp;
Richard Wall is a marketing jack-of-all-trades, who helps B2B businesses deploy and use marketing automation to generate new leads and keep their customers engaged. He is the host of That Marketing Podcast, exploring the world of marketing with niche experts and industry veterans.
&nbsp;

#663 Marketing Automation

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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