Oren Jacob saw Star Wars as a kid, and fell in love with the idea of bringing together technology and storytelling to create something entirely new.  

Today, he’s the cofounder and CEO of PullString, a tech startup that teaches software how to have conversation. That could mean helping companies build an Alexa skill for Amazon’s Echo, or allowing Hello Barbie to talk.

I caught up with Oren at Mobile World Congress in Barcelona, Spain, where he spoke to leaders in the tech world about laying the groundwork for the future of voice interaction with computers.  

He told me how his early fascination with Star Wars led him to an internship and first career at Pixar – before he decided to start his own thing.