Rob is a cowboy through and through. He grew up on a ranch and maintains a cattle ranch to this day in Central Oregon. Rob also has had an interesting career outside the cowboy world.

Rob has been actively involved in technology for nearly 30 years, from building a top 10 e-commerce site in a time when e-commerce was still in its infancy to establishing what is now known as Amazon’s AWS IoT.

On this episode we talk about Rob's tech career, beef alternatives, automation and the philosophy behind becoming wealthy. Enjoy!

Topics:

(3:51) - Rob’s background and family in ranching

(7:19) - Do you think growing up in that environment has played well in your business career?

(12:44) - Rob’s father & leaving ranching to go into tech

(14:52) - What is a CTO?

(16:45) - What’s something that people think is a fad right now but will be around long term?

(22:39) - What is IoT? (Internet of Things)

(26:21) - As we take humans out of processes where do we go?

(31:13) - Thoughts on beef alternatives, vegetarians and conservationists

(38:24) - Rob’s Barley Beef

(43:05) - Thoughts on becoming wealthy

(47:15) - Wrap Up

The Cowboy Perspective is produced by Johnny Podcasts & Root and Roam.