LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. 
If you want to actually drive results, you will need to focus on engagement.  Our guest, Sam Moss shared some tips on how to do just that. 
<ol><li>Make sure this is where your customers and potential partners are hanging out. </li>
<li>Create educational content for your prospective customers</li>
<li>Assume the audience won't click the link so be sure what you are posting has value as a stand alone post</li>
<li>Acknowledge comments and look for ways to interact with content created by your audience. </li>
</ol>About Sam Moss
Sam Moss is the owner, <a href='https://1clickagency.com/'>1Click Agency</a>, a web design company in Elmira, New York. He’s also the co-host of the <a href='https://anchor.fm/sbms'>Small Business Made Simple</a> podcast
<ol><li> </li>
</ol>

LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website. If you want to actually drive results, you will need to focus on engagement. Our guest, Sam Moss shared some tips on how to do just that. Make sure this is where your customers and potential partners are hanging out. Create educational content for your prospective customers Assume the audience won't click the link so be sure what you are posting has value as a stand alone post Acknowledge comments and look for ways to interact with content created by your audience. About Sam Moss Sam Moss is the owner, 1Click Agency, a web design company in Elmira, New York. He’s also the co-host of the Small Business Made Simple podcast

LinkedIn can be an incredibly valuable resource for your business, but it won't work if all you do is post content telling l people how awesome you are with a link to your blog or website.&nbsp;
If you want to actually drive results, you will need to focus on engagement.&nbsp; Our guest, Sam Moss shared some tips on how to do just that.&nbsp;
<ol><li>Make sure this is where your customers and potential partners are hanging out.&nbsp;</li>
<li>Create educational content for your prospective customers</li>
<li>Assume the audience won't click the link so be sure what you are posting has value as a stand alone post</li>
<li>Acknowledge comments and look for ways to interact with content created by your audience.&nbsp;</li>
</ol>About Sam Moss
Sam Moss is the owner,&nbsp;<a href="https://1clickagency.com/" rel="noopener noreferrer">1Click Agency</a>, a web design company in Elmira, New York. He’s also the co-host of the&nbsp;<a href="https://anchor.fm/sbms" rel="noopener noreferrer">Small Business Made Simple</a>&nbsp;podcast
<ol><li>&nbsp;</li>
</ol>

#672 Create Engagement on LinkedIn

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#672 Create Engagement on LinkedIn

#672 Create Engagement on LinkedIn

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