As a business owner you are active on social media to do more than just make friends.  You are there because you ultimately hope it will lead to sales.  if you want to  that to happen you  need to do more than just hope.  You need to take an active role, using the tools in an effective social sales process. 

This week, guest Patty Farmer describes social selling as a process to cultivate relationships that will lead to sales.  To be effective you need to approach social media with the customer journey in mind.   Everything you share should address customers at one stage in the journey. 

About Patty

Patty Farmer is an award-winning Marketing & Media Strategist, International Speaker, Podcast Host, Magazine Publisher, and Event Producer.  She works with small business owners, entrepreneurs, & speakers to attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account.

Patty believes we all have a message and her mission is to help them master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live.