We like to think of ourselves as evolved creatures, but according to Felix Cao the primal brain is actually the place where the subconscious mind lives and that actually, influences up to 95% of our everyday decisions.

The study of neuromarketing  looks at how the brain is structured and how information physically enters the brain and use the biology to improve your marketing.

Felix Cao is a neuromarketing expert and business growth strategist with over 15 years of sales and marketing

He also makes frequent appearances on the top business podcasts in the world and contributes to popular publications where he shares the most-up-date insights on how businesses can take their sales and marketing to the next stratosphere by implementing neuromarketing strategies that will give companies the game-changing edge that separates them from the rest of their competitors.