Brad and Scully discuss the value of advertising to the Australian economy. In addition, they examine scientific support for content marketing; and Microsoft's purchase of LinkedIn. This episode's commonly asked school marketing question looks at how to prepare your school for marketing automation. This week's school marketing example: Wilderness School's series of insightful parent interviews. The rants and raves segment looks at the growth of Monocles' 24 hour digital radio station since its launch in 2011; and Media Watch's great summary of the challenges facing the digital news landscape.

Episode links:

Advertising pays

http://www.advertisingpays.com.au/docs/Deloitte-Executive-Summary.pdf

Scientific support for content marketing

https://www.linkedin.com/pulse/scientific-support-content-marketing-thomas-barregren

Microsoft to buy LinkedIn for $26 billion

http://www.bbc.com/news/business-36519766

How to prepare your organisation for marketing automation

http://www.marketingprofs.com/articles/2016/30053/how-to-prepare-your-organization-for-marketing-automation

Wilderness School: Side by side

http://www.wilderness.com.au/side-by-side

How Monocle found money in radio

http://digiday.com/publishers/monocle-magazine-monetizes-million-monthly-radio-listeners/

Perfect storm facing digital news

http://www.abc.net.au/mediawatch/transcripts/s4481060.htm