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If you're constantly putting off marketing, planning, or skill development because client deadlines take priority, this episode is for you. If you only work IN your business and never work ON it, you'll be in the exact same place three years from now. Working on your business is the most important work you do.

In this episode, host Treasa Edmond and business coach Ed Deason tackle the belief that keeps so many freelancers stuck: "I don't have time to work on my business because I'm too busy with client work." Ed breaks down why you actually have two jobs as a freelancer (doing the work + being the CEO), and why developing a CEO mindset changes everything. Treasa explains why being stretched thin is actually a pricing problem, not a time management issue, and shares her scheduling priority system: you time first, business building time second, client work third. You'll learn how to treat your business like your most valuable client and why raising your rates is the fastest way to create the space you need.

WE TALKED ABOUT

• Why working on your business is non-negotiable
• How to treat your business like it's your most important client
• The two jobs every freelancer has: doing the work + being the CEO of the business
• Why developing a CEO mindset changes how you run your business
• The mindset trap: If you always treat your business as an afterthought, it undermines everything
• Why hustle culture is a red flag (and what to do instead)

About Ed Deason

Ed Deason is a business coach specializing in working with founders and entrepreneurs ready to scale, pivot, and build their ideal businesses. With over 15 years' experience and an MBA, Ed's coaching has helped clients gain clarity, confidence, and achieve real results.​

Connect with Ed:

• Deason Coaching
• LinkedIn

About Treasa Edmond

Treasa Edmond is a content strategist, business coach, and podcast host who helps freelancers and consultants transition to confident business leaders. She's been referral-based for five years, rarely needing to prospect for new clients, and teaches practical frameworks for pricing strategy, client boundaries, and business systems through her coaching programs and the Boss Responses podcast. Her goal is to help you build the business you need so you can live the life you want.

Connect with Treasa:

• Boss Responses Newsletter - Get frameworks, templates, and strategic guidance delivered weekly
• Coaching Programs - Work with Treasa 1-on-1 or join a mastermind
• LinkedIn - Connect and follow for daily insights

Related Episodes:
Listen to Treasa and Ed's in: How to Ask for Referrals Without Feeling Awkward, How to Handle Freelancing When the Economy Slows Down,

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

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