Even for the most accomplished writer, creating an effective blog post takes time.  This is especially true as the word count requirements have grown.

Even if it is only an hour or two, over the course of the year, that adds up. As you are working on your plan, make a list of all the things which need to be done to make that successful.

So how long does it really take to write a blog post? 

• Research (1 hour) – Maybe you are writing from your own experience, but in many cases, you will need facts or data to support your arguments.

Go ahead, add it up.  A single blog post may take 4.5 man hours (4 if it is a woman doing it).

So how many blog posts do you want to write  this year? Even one a month will easily consume as much as 50 hours. So the trick is to look for ways to improve your productivity. 

Looking for tips to write better content, faster?  Check out our new self-paced Blogging Basics class.