Brad and Scully discuss how school marketing is a love affair with customers – your parents and community. In addition, they examine how age and life stage no longer hold the same relevance and it's time to rewrite the marketing rules; and 64 online writing tools for writers, bloggers and authors. This episode's commonly asked school marketing question looks at how to use storytelling to engage your school community. This week's school marketing example: Brighton Grammar's wonderful website communication point, Understanding Boys. The rants and raves segment looks at why every election goes negative in the end.

Episode links:

Make love, not war

https://www.marketingmag.com.au/hubs-c/make-love-not-war/

It's time to rewrite the marketing rules on age and generation

https://www.marketingmag.com.au/hubs-c/time-rewrite-marketing-rules-age-generation/

64 online writing tools for writers, bloggers and authors

https://writingcooperative.com/64-online-writing-tools-for-writers-bloggers-authors-40128393adce

MindNode

https://mindnode.com/

How to use storytelling to engage your school community

http://info.imageseven.com.au/school-marketing-blog/how-to-use-storytelling-to-engage-your-school-community

Understanding Boys

https://www.brightongrammar.vic.edu.au/understanding-boys/