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Great freelancers often build average businesses while average freelancers build great ones. That sounds wrong, but it's what actually happens. The difference? Consistency beats brilliance every time, and knowing the difference between working hard and doing hard work is a big part of success.

In this episode, Treasa sits down with Ed Deason to explore why "perfect" freelancers get stuck polishing every deliverable while consistent freelancers build momentum through imperfect action. They talk about the hard work vs working hard distinction, why willpower will always fail you, and how to remove emotions from business decisions.

WE TALKED ABOUT

• Why "perfect" freelancers build average businesses
• The difference between hard work and working hard
• Why willpower always fails, and how to take it out of the equation completely
• The compounding effect: How 1% better every day leads to exponential growth
• How to shift from doing tasks to solving problems for clients
• Why asking hard questions is the actual hard work

About Ed Deason

Ed Deason is a business coach specializing in working with founders and entrepreneurs ready to scale, pivot, and build their ideal businesses. With over 15 years' experience and an MBA, Ed's coaching has helped clients gain clarity, confidence, and achieve real results.​

Connect with Ed:

• Deason Coaching
• LinkedIn

Mentioned Resources:

Pricing Playbook

Pricing Calculator

Income Security Audit

About Treasa Edmond

Treasa Edmond is a content strategist, business coach, and podcast host who helps freelancers and consultants transition to confident business leaders. She's been referral-based for five years, rarely needing to prospect for new clients, and teaches practical frameworks for pricing strategy, client boundaries, and business systems through her coaching programs and the Boss Responses podcast. Her goal is to help you build the business you need so you can live the life you want.

Connect with Treasa:

• Boss Responses Newsletter - Get frameworks, templates, and strategic guidance delivered weekly
• Coaching Programs - Work with Treasa 1-on-1 or join a mastermind
• LinkedIn - Connect and follow for daily insights

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.

Have a question you'd like answered? Send it to [email protected]

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