According to our guest Merit Kahn, it is one thing to be really well versed in what you're going to say to a prospect and how you're going to go through your sales process but you need to engage the prospect.
If you are having your best presentation ever, but the person that you're talking to is not open to hearing new ideas it won't matter how great your solution is the conversation isn't going to end well. 
She suggests you begin any conversation by confirming your audience was open to receiving your message with four simple words:  "Are you open to"  The phrase is so simple, yet so powerful. 
 
<a href='https://meritkahn.com/podcast/'>About Merit Kahn</a>
CEO of SELLect Sales Development. Sales & Business Development expert. 
Certified Emotional Intelligence expert. 
Certified Speaking Professional. 
Entrepreneur since 1998. 
Author. 
Stand-up comedian. 
Writer, producer and performer of a one-woman inspiring comedy show. 
Single mom of a teen.

According to our guest Merit Kahn, it is one thing to be really well versed in what you're going to say to a prospect and how you're going to go through your sales process but you need to engage the prospect. If you are having your best presentation ever, but the person that you're talking to is not open to hearing new ideas it won't matter how great your solution is the conversation isn't going to end well. She suggests you begin any conversation by confirming your audience was open to receiving your message with four simple words: "Are you open to" The phrase is so simple, yet so powerful. About Merit Kahn CEO of SELLect Sales Development. Sales & Business Development expert. Certified Emotional Intelligence expert. Certified Speaking Professional. Entrepreneur since 1998. Author. Stand-up comedian. Writer, producer and performer of a one-woman inspiring comedy show. Single mom of a teen.

According to our guest Merit Kahn, it is one thing to be really well versed in what you're going to say to a prospect and how you're going to go through your sales process but you need to engage the prospect.
If you are having your best presentation ever, but the person that you're talking to is not open to hearing new ideas it won't matter how great your solution is the conversation isn't going to end well.&nbsp;
She suggests you begin any conversation by confirming your audience was open to receiving your message with four simple words:&nbsp; "Are you open to"&nbsp; The phrase is so simple, yet so powerful.&nbsp;
&nbsp;
<a href="https://meritkahn.com/podcast/" rel="noopener noreferrer">About Merit Kahn</a>
CEO of SELLect Sales Development. Sales &amp; Business Development expert. 
Certified Emotional Intelligence expert. 
Certified Speaking Professional. 
Entrepreneur since 1998. 
Author. 
Stand-up comedian. 
Writer, producer and performer of a one-woman inspiring comedy show. 
Single mom of a teen.

#694 Change Your Sales Process with Four Little Words

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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