According to our guest, <a href='https://www.demandjump.com/'>Ryan Sullivan</a>, modern day marketers understand that the buying journey is not linear. so the content on your website should speak to every aspect of the buying journey.  This creates a strong network effect on your website as you align your content with the search behavior of your target audiences.
It is important to remember what people say, and what they actually do are not the same. That’s why it is important to have data tools which monitor actual search behavior instead of relying just on anecdotal information to drive your content topics.

According to our guest, Ryan Sullivan, modern day marketers understand that the buying journey is not linear. so the content on your website should speak to every aspect of the buying journey. This creates a strong network effect on your website as you align your content with the search behavior of your target audiences. It is important to remember what people say, and what they actually do are not the same. That’s why it is important to have data tools which monitor actual search behavior instead of relying just on anecdotal information to drive your content topics.

According to our guest,&nbsp;<a href="https://www.demandjump.com/" rel="noopener noreferrer">Ryan Sullivan</a>, modern day marketers understand that the buying journey is not linear. so the content on your website should speak to every aspect of the buying journey.&nbsp; This creates a strong network effect on your website as you align your content with the search behavior of your target audiences.
It is important to remember what people say, and what they actually do are not the same. That’s why it is important to have data tools which monitor actual search behavior instead of relying just on anecdotal information to drive your content topics.&nbsp;

#696 Use Data to Drive Content

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#696 Use Data to Drive Content

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