In this conversation, Aaron Fraser shares his journey in the motorsports industry and how he transitioned from being a professional athlete to helping others monetize their passion. He discusses the challenges he faced, including a series of accidents that led to a shift in focus. Aaron also highlights the importance of leveraging social media and digital marketing to create income streams and attract sponsorships. He emphasizes the need for athletes to understand the value they provide to companies and how to negotiate mutually beneficial partnerships. Overall, Aaron's story showcases the power of marketing and the potential for individuals to turn their passion into a profitable business. In this part of the conversation, Aaron Fraser and Drea Stunts discuss the importance of measuring and quantifying the value of sponsorships. They explore how to track and measure the impact of marketing efforts and how to put a dollar amount on the value provided. They also discuss the process of approaching companies for sponsorship and the importance of understanding what's in it for the company. They emphasize the need for a consultative approach and the power of asking for a meeting to discuss potential win-win opportunities. Additionally, they touch on the concept of soft sponsorships and the benefits of establishing oneself as a business. This conversation explores the concept of building an audience on social media for the purpose of monetization. The speakers discuss the idea of providing value to the audience and overcoming the fear of being seen as a sellout. They emphasize the importance of marketing and sales skills in building a successful business. The conversation also touches on the transition from sponsorships to starting one's own business and the power of building a community. The speakers highlight the importance of mindset and finding fulfillment in serving others. Ultimately, the goal is to empower individuals in the action sports industry and bring more exposure to the industry as a whole.


GUEST INFO
Instagram @aaronroyfraser
www.theactionsportsclub.com

Are you struggling with learning how to wheelie your Harley or are you trying to learn on a small bike first before you take it to the Hog? Well we launched the first ever Online Wheelie Coaching Course where we teach are 3-stage progression method that breaks a wheelie down into 3 easy to follow learning stages. With our Get Vertical members only app you'll be able to access your coaching easily at the lot while practicing. Samoan Bruce and Drea Stunts will also invite you to group coaching where you can ask direct questions about your struggles.

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