1. Minimalist Color Palette

For marketers, both experienced and new, looking through guides on brand colors will make it immediately clear that colors need to be chosen carefully.

2. High Contrast

Another design tip for using color to make your content immediately recognizable is to use contrasting colors.

3. Bold Text

With the rise of Instagram, one would expect text to be less of a focus in digital marketing. But, on the contrary, creative ways of employing text in visuals can make a massive impact on your content’s engagement.

4. Leave Frames Behind

Social media used to have a set framing system for its visuals—the subject of your image would generally be in the centre, with all the content neatly contained within the image. But now, asymmetry is ruling the digital marketing roost.

5. Flexible Branding

Making an attractive logo for your brand is hard work and once you have settled on a design, you obviously don’t want to change it. Doesn’t that completely negate the point of creating a logo in the first place? Not in the current digital market.

6. Be Consistent

According to the latest branding statistics, consumers need to interact with your brand 5-7 times before they even recognize it.

7. Use Templates

One of th e primary ways to create consistent yet flexible content is to use social media templates.