The Scale Up Show

7 Figure Sales Scaling Through Behavioral Science | Todd Caponi


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Being a sales nerd through and through, Todd Caponi is completely fascinated by the intersection of behavioral science and sales. His entire career has been around how to take behavioral and decision science and overlay it with transparency.
Why do 82% of us go right to the negative reviews on a product before positive reviews. And why do products with negative reviews sell better than products that only have 5 star reviews?
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