When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I  wrote as resources for for clients and prospects and because Google loves fresh content. Unfortunately, only a fraction of those posts drive much traffic.
It is exhausting to churn out three to five posts a week, only to have them sink into oblivion, buried under a sea of new posts. So, a few years ago, I switched my approach to blogging. Sure, I still write some new content every month. But the majority of my content creation time is spent reviewing and updating old posts. In addition to reducing my overall workload, I have rich content, which is better for building SEO authority. I have fresh content for social media, and an improved visitor experience because there are more in depth answers to visitor questions.

When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I wrote as resources for for clients and prospects and because Google loves fresh content. Unfortunately, only a fraction of those posts drive much traffic. It is exhausting to churn out three to five posts a week, only to have them sink into oblivion, buried under a sea of new posts. So, a few years ago, I switched my approach to blogging. Sure, I still write some new content every month. But the majority of my content creation time is spent reviewing and updating old posts. In addition to reducing my overall workload, I have rich content, which is better for building SEO authority. I have fresh content for social media, and an improved visitor experience because there are more in depth answers to visitor questions.

When it comes to content creation, more is not always better. I've been blogging since 2008. And I have a library filled with thousands of blog posts which I&nbsp; wrote as resources for for clients and prospects and because Google loves fresh content. Unfortunately, only a fraction of those posts drive much traffic.
It is exhausting to churn out three to five posts a week, only to have them sink into oblivion, buried under a sea of new posts. So, a few years ago, I switched my approach to blogging. Sure, I still write some new content every month. But the majority of my content creation time is spent reviewing and updating old posts. In addition to reducing my overall workload, I have rich content, which is better for building SEO authority. I have fresh content for social media, and an improved visitor experience because there are more in depth answers to visitor questions.

#701 Create Less Content

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#701 Create Less Content

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