Thinking about hosting a conference and wondering about which social media platforms will serve you best. While you should probably have a presence on Facebook, Twitter, Instagram and LinkedIn, each of those platforms is going to play a role at different stages.

For example, in the lead up to the conference, you're probably going to get your best results promoting the event on LinkedIn. This is where businesses come to talk about business. During the conference. However, you may want to switch your energy to Instagram and Twitter for those "in the moment" photos and conversations. This is what Twitter was made for, interactive conversations with conference attendees.  And with clever use of a hashtag you will be able to collect comments and content from attendees as well.

And after the event, that's  where Facebook is probably best. It's a wonderful place to post all of those photos and conference summaries.