Brad interviews Gabrielle Dolan, co-founder of the leading storytelling company in Australia, and expert in business storytelling and thought leadership, as well as being a teacher, consultant, speaker and author. Gabrielle is also a partner with Thought Leaders Global and works with organisations to help them gain a competitive edge with thought leadership. Brad and Gabrielle discuss the importance of storytelling for school heads, leaders and marketers and how to use it in a school context for messages to resonate with parents, board members and other stakeholders. They also talk about what makes an effective story and some common mistakes in storytelling. Gabrielle concludes with some suggestions on how school marketers can take the first steps in using storytelling in their marketing efforts.

Episode links:

Gabrielle Dolan

http://gabrielledolan.com

Business Storytelling Online Program – 25 percent discount for SMC listeners, just add the coupon code mentioned in the podcast

https://gabrielle-dolan.mykajabi.com/store/viS4gWia

Ignite, Hooked and Storytelling for Job Interviews – Gabrielle Dolan

https://www.amazon.com.au/s/ref=nb_sb_noss?url=search-alias%3Daps&field-keywords=gabrielle+dolan