Trade shows continue to provide a lucrative and growing field for business savvy magicians to find success. One such young man who has found his way into the market and is making a name for himself is Canadian born, Anders Boulanger. Although he specializes in the tech sector, his expertise far exceeds being pigeon-holed in one industry. Indeed, Anders performs internationally and across many industry sectors. Not just a magician, Anders also is a noted keynote speaker.

This week, our guest shares some insight into how others might follow his example and find success in the trade show business by becoming a trade show magician. This is not a field for everyone, but it is a lucrative niche for those with drive, intellect, corporate savvy and willing to meet challenges. Companies are looking for ways to attract additional customers to their booths and the secret is not just doing tricks, but turning leads into capital.

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