In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe.
 ---- Sponsored by <a href="https://vtex.com/">VTEX</a>

In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe. ---- Sponsored by VTEX

In this episode of OFFBounds, I sit down with Tarek Müller, Co-Founder and Co-CEO of About You, to unpack how he built one of Europe’s most innovative fashion-tech companies from the ground up. From early bets on mobile and influencer marketing to launching a hybrid model that combines retail and enterprise software, Tarek shares the strategies behind About You’s $2B success, the tech powering 200+ online stores, their approach to AI and personalization, and why the upcoming merger with Zalando could reshape the future of online fashion in Europe.
 ---- Sponsored by <a href="https://vtex.com/" rel="noopener noreferrer">VTEX</a>

72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

72. About You's Co-CEO, Tarek Müller: "We want to become the global number one"

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