Welcome to Episode 72 of Ultimate Guide to Partnering. My guest for this episode of the podcast is a former CEO and Entrepreneur who successfully grew and sold technology businesses in the Microsoft Partner Ecosystem, Linda Rose.

I met Linda about three years ago when we both had a chance to present during the Executive Roundtable at the Extreme 365 event hosted by our mutual friend Christy Spokely, which was November of 2017, and quite a bit has happened since then.

Linda's book "Get Acquired for Million's - A Roadmap for Technology Service Providers to Maximize Company Value" is the definitive book for technology organizations looking to be acquired. In the book, she provides strong guidance to business owners and operators on maximizing their organizations' value, and it's a how-to guide to getting your company acquired.

As an entrepreneur, Linda's story is fascinating, and we discuss her journey and the lessons she learned along the way.

I find the advice and guidance to be so valuable to the owners and operators of the hundreds of thousands of technology companies in our sector, most of which are small and privately owned.  Our mutual friend Jay McBain's quote that 40% of technology service providers will be exiting and retiring by 2024 makes her insights and lessons compelling and timely. I also find her work essential to the thousands of Partner Development Managers working with these partners to coach better and advise their channel partners.

We will provide links for the book and our discussion in our show notes, and we will also provide a link to a free Audible sample of the book.

I hope you enjoy this episode as much as I enjoyed spending time with Linda Rose.

LINKS & RESOURCES

* Find Linda on LinkedIn and Twitter* Sample the first chapter of Get Acquired for Millions* Find out what your company is worth with the Value Maximizer Assessment (the code is PC2020).* Linda's book "Get Acquired for Million's - A Roadmap for Technology Service Providers to Maximize Company Value"* Book she recommends - Finish Big: How Great Entrepreneurs Exit Their Companies on Top, Bo Burlingham. * The Transcript of the Interview is below.

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