Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility. 
Guest John Hinson explains it is a cost effective strategy saving you potentially thousands of dollars every month because you are driving traffic without paid search.
In the legal field, like many industries there are great evergreen topics. Information every customer and prospect needs.  Content that answers those typical questions has along shelf life as prospects are likely to return to it again and again.  
 About John Hinson
John is the Editorial Director for Spotlight Branding, a content marketing company helping lawyers and other professionals increase referrals and attract better clients. John is also the host of two podcasts, The Law Firm Marketing Minute and Center Stage, where he dives into various aspects of marketing and business development.

Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility. Guest John Hinson explains it is a cost effective strategy saving you potentially thousands of dollars every month because you are driving traffic without paid search. In the legal field, like many industries there are great evergreen topics. Information every customer and prospect needs. Content that answers those typical questions has along shelf life as prospects are likely to return to it again and again. About John Hinson John is the Editorial Director for Spotlight Branding, a content marketing company helping lawyers and other professionals increase referrals and attract better clients. John is also the host of two podcasts, The Law Firm Marketing Minute and Center Stage, where he dives into various aspects of marketing and business development.

Great content helps small business owners build trust and compete with businesses significantly larger, by establishing authority and credibility.&nbsp;
Guest John Hinson explains it is a cost effective strategy saving you potentially thousands of dollars every month because you are driving traffic without paid search.
In the legal field, like many industries there are great evergreen topics. Information every customer and prospect needs.&nbsp; Content that answers those typical questions has along shelf life as prospects are likely to return to it again and again.&nbsp;&nbsp;
&nbsp;About John Hinson
John is the Editorial Director for Spotlight Branding, a content marketing company helping lawyers and other professionals increase referrals and attract better clients. John is also the host of two podcasts, The Law Firm Marketing Minute and Center Stage, where he dives into various aspects of marketing and business development.

#720 Evergreen Content for Lawyers and Everyone Else

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#720 Evergreen Content for Lawyers and Everyone Else

#720 Evergreen Content for Lawyers and Everyone Else

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