We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand. 
But our guest Jason Falls focusing on the influencer is not the right strategy. When you focus on the personalities there is  really no substance to it. If however, you the "r" off and focus on what you're trying to achieve, which is persuade an audience to take action now you are likely to have much better results.  And you won't be glued to Instagram or Youtube or Tiktok  as you realize you can use offline people to influence an audience to take action too

We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand. But our guest Jason Falls focusing on the influencer is not the right strategy. When you focus on the personalities there is really no substance to it. If however, you the "r" off and focus on what you're trying to achieve, which is persuade an audience to take action now you are likely to have much better results. And you won't be glued to Instagram or Youtube or Tiktok as you realize you can use offline people to influence an audience to take action too

We make buying decisions because we've been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand.&nbsp;
But our guest Jason Falls focusing on the influencer is not the right strategy. When you focus on the personalities there is&nbsp; really no substance to it. If however, you the "r" off and focus on what you're trying to achieve, which is persuade an audience to take action now you are likely to have much better results.&nbsp; And you won't be glued to Instagram or Youtube or Tiktok&nbsp; as you realize you can use offline people to influence an audience to take action too&nbsp;&nbsp;

#722 Influence Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#722 Influence Marketing

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