Many business owners think closing the sale is the end of customer journey.  Guest Wayne Mullins doesn't agree.  He sees the act of attracting the customer as only half the process.  The other half should be focused on keeping the customer engaged so they become an evangelist for our product.
As a salesperson he discovered  when he nurtured those relationships, checking in after the sale the customers would be more likely to tell  friends, family members and coworkers about the product or the service he was selling
Today, as the author of<a href='https://www.amazon.com/Full-Circle-Marketing-Wayne-Mullins/dp/057897651X'> Full Circle Marketing</a> he advocates taking an objective look at the experience your give your customers from start to finish. Ask them, what they value, why they choose you and what you can do to improve.

Many business owners think closing the sale is the end of customer journey. Guest Wayne Mullins doesn't agree. He sees the act of attracting the customer as only half the process. The other half should be focused on keeping the customer engaged so they become an evangelist for our product. As a salesperson he discovered when he nurtured those relationships, checking in after the sale the customers would be more likely to tell friends, family members and coworkers about the product or the service he was selling Today, as the author of Full Circle Marketing he advocates taking an objective look at the experience your give your customers from start to finish. Ask them, what they value, why they choose you and what you can do to improve.

Many business owners think closing the sale is the end of customer journey.&nbsp; Guest Wayne Mullins doesn't agree.&nbsp; He sees the act of attracting the customer as only half the process.&nbsp; The other half should be focused on keeping the customer engaged so they become an evangelist for our product.
As a salesperson he discovered&nbsp; when he nurtured those relationships, checking in after the sale the customers would be more likely to tell&nbsp; friends, family members and coworkers about the product or the service he was selling
Today, as the author of<a href="https://www.amazon.com/Full-Circle-Marketing-Wayne-Mullins/dp/057897651X" rel="noopener noreferrer"> Full Circle Marketing</a> he advocates taking an objective look at the experience your give your customers from start to finish. Ask them, what they value, why they choose you and what you can do to improve.&nbsp;&nbsp;

#723 Full Circle Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#723 Full Circle Marketing

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