When it comes to marketing, there are three simple truths. The first is that marketing hasn't really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago.
What has changed are the tools. And that's the second truth, there are always new tools on the horizon, new ways of doing things.
And the third truth is that the most effective marketing is marketing that is authentic and unique to your brand, your business and to you.
And so if you want to be successful, remember those three truths.
<ul><li>Get very familiar with marketing basics, Learn the fundamentals and the strategies that drive everything.</li>
<li>Keep up with what's new and what's changing.</li>
<li>And finally, to turn inward to discover your voice. Define what's unique about you, and use that to guide your marketing.</li>
</ul>

When it comes to marketing, there are three simple truths. The first is that marketing hasn't really changed in 50 or 60 years. The basics of marketing are about what they were half a century ago. What has changed are the tools. And that's the second truth, there are always new tools on the horizon, new ways of doing things. And the third truth is that the most effective marketing is marketing that is authentic and unique to your brand, your business and to you. And so if you want to be successful, remember those three truths. Get very familiar with marketing basics, Learn the fundamentals and the strategies that drive everything. Keep up with what's new and what's changing. And finally, to turn inward to discover your voice. Define what's unique about you, and use that to guide your marketing.

When it comes to marketing, there are three simple truths. The first is that marketing hasn't really changed in 50 or 60 years.&nbsp;The basics of marketing are about what they were half a century ago.
What has changed are the tools. And that's the second truth, there are always new tools on the horizon, new ways of doing things.
And the third truth is that the most effective marketing is marketing that is authentic and unique to your brand, your business and to you.
And so if you want to be successful, remember those three truths.
<ul><li>Get very familiar with marketing basics, Learn the fundamentals and the strategies that drive everything.</li>
<li>Keep up with what's new and what's changing.</li>
<li>And finally, to turn inward to discover your voice. Define what's unique about you, and use that to guide your marketing.</li>
</ul>

#726 Three Truths of Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#726 Three Truths of Marketing

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