Do you have a super toolkit for your business? Also called standard operating procedures (SOPs), when created correctly give business owners freedom to work on their business. 
This week, our guest Kris Ward explains that many business owners make the mistake of creating  static SOP's to cover liability.  The narrow definition and inflexible design will actually hold you back. A super toolkit will grow and change along as the business grows and changes.  
About Kris Ward
Kris Ward is an author, podcaster coach, and speaker. She is a team building and system strategist and a leading authority in building your business by building your team. She is the founder of Win the Hour, Win the Day day philosophy and she helps entrepreneurs create their WIN team.
Learn more at:  <a href='https://www.winthehourwintheday.com/'>Winthehourwintheday.com</a>

Do you have a super toolkit for your business? Also called standard operating procedures (SOPs), when created correctly give business owners freedom to work on their business. This week, our guest Kris Ward explains that many business owners make the mistake of creating static SOP's to cover liability. The narrow definition and inflexible design will actually hold you back. A super toolkit will grow and change along as the business grows and changes. About Kris Ward Kris Ward is an author, podcaster coach, and speaker. She is a team building and system strategist and a leading authority in building your business by building your team. She is the founder of Win the Hour, Win the Day day philosophy and she helps entrepreneurs create their WIN team. Learn more at: Winthehourwintheday.com

Do you have a super toolkit for your business? Also called standard operating procedures (SOPs), when created correctly give business owners freedom to work on their business.&nbsp;
This week, our guest Kris Ward explains that many business owners make the mistake of creating&nbsp; static SOP's to cover liability.&nbsp; The narrow definition and inflexible design will actually hold you back. A super toolkit will grow and change along as the business grows and changes.&nbsp;&nbsp;
About Kris Ward
Kris Ward is an author, podcaster coach, and speaker. She is a team building and system strategist and a leading authority in building your business by building your team. She is the founder of Win the Hour, Win the Day day philosophy and she helps entrepreneurs create their WIN team.
Learn more at:&nbsp;&nbsp;<a href="https://www.winthehourwintheday.com/" rel="noopener noreferrer">Winthehourwintheday.com</a>

#727 Build Your Super Toolkit

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#727 Build Your Super Toolkit

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