Subaru's sales had been slumping for years. So the car company took a big risk and targeted a group of consumers that just about everyone else was ignoring.

#729: When Subaru Came Out

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Wanna see a trick? Give us any topic and we can tie it back to the economy. At Planet Money, we explore the forces that shape our lives and bring you along for the ride. Don't just understand the economy – understand the world. Wanna go deeper? Subscribe to Planet Money+ and get sponsor-free episodes of Planet Money, The Indicator, and Planet Money Summer School. Plus access to bonus content. It's a new way to support the show you love. Learn more at plus.npr.org/planetmoney

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#729: When Subaru Came Out

#729: When Subaru Came Out

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