In Part 2 of this episode, we take Michael Tushman's (1977) work, "Special boundary roles in the innovation process," and apply the ideas of boundary spanning and roles of individuals in the innovation process to contemporary times. This includes research projects pursued by castmembers Pedro and Gretta, along with our special guest Hila Lifshitz-Assaf that shed light on how to better embed innovation in the culture and how to innovate more effectively and efficiently.