An Old Timey Podcast

73: The Pet Rock: A Fad is Born (Patreon)


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Wipe your slate clean of everything you *think* you know about the pet rock. You’ll marble (err, marvel) over its true history! Its inventor, Gary Dahl, thought he’d created a novelty gift that was set in stone. Imagine his surprise when the pet rock’s popularity began to crumble. Maybe he shouldn’t have taken it for granite? Ehh?? Get it??

In this episode, Kristin also addresses the often-asked question about whether she’s still friends with her former Let’s Go To Court co-host.

Remember, kids, history hoes always cite their sources! For this episode, Norm pulled from: 

Amazon.Com: Pet Rock - The Original by Gary Dahl : Pet Supplies.” Accessed July 10, 2025. https://www.amazon.com/Pet-Rock-Authentic-Approved-Original/dp/B07KN9FK4B

Bredt, Ted. “Has Success Spoiled ‘pet Rock’ Potentate? Outside of 3 Houses, 4 Mercedes Benzes, and the Best Saloon in Los Gatos, No.” The Salt Lake Tribune, February 20, 1977.

Coakley, Michael. “The Anatomy of a Fad: Pet Rock.” The Boston Globe, February 26, 1976.

Curtin, Andrew. “A Million-Dollar Pet Project.” San Francisco Examiner, December 25, 1975.

Dahl, Gary. “Why Didn’t I Think of That! At a Bar One Day, Gary Dahl Dreamed up the Pet Rock.” Courier Post, October 10, 1982.

Giuca, Linda. “Are You Sure It Won’t Bite?” Hartford Courant, December 17, 1975.

Horning, Jay. “Pet Rock Secured a Solid Future for Its ‘Father.’” Tampa Bay Times, May 9, 1982.

“How a Los Gatos Barroom Boast Led to the Pet Rock and Followed Gary Dahl until His Dying Day.” The Mercury News, April 3, 2015. https://www.mercurynews.com/2015/04/03/how-a-los-gatos-barroom-boast-led-to-the-pet-rock-and-followed-gary-dahl-until-his-dying-day/.

Isaacs, Stan. “Teen’s Idea Was as Solid as a Rock.” Newsday (Nassau Edition), November 21, 1975.

LaBelle, Tom. “Career Opportunity of a Lifetime!” The Grand Rapids Press, October 13, 1976.

Leap, Barbara. “From Little Rocks, Some Big Fortunes Grow.” Courier Post, December 5, 1975.

Legacy.Com. “Gary Dahl Obituary (1936 - 2015) - San Jose, CA - AL.Com (Mobile).” Accessed July 11, 2025. https://obits.al.com/us/obituaries/mobile/name/gary-dahl-obituary?pid=174533679.

Mason, Margaret. “It Was a Gamble, a Risk. But the Pet Rock Paid Off.” Pensacola News Journal, December 25, 1977.

McKinney, Joan. “‘Rock Bottom’ Goes Sky High.” Oakland Tribune, December 25, 1975.

“Pet Rock Page.” Accessed July 10, 2025. https://www.virtualpet.com/vp/farm/petrock/petrock.htm.

Po1sonator. “TIL about the craze of Pet Rocks in 1975. For about 6 months, they sold over one million Pet Rocks for $4 each. It was just a rock in a box with some straw and a care manual for tricks to teach. The creator had the idea in a bar as his friends complained about their pets.” Reddit Post. R/Todayilearned, February 2, 2021. https://www.reddit.com/r/todayilearned/comments/lajcy8/til_about_the_craze_of_pet_rocks_in_1975_for/.

“Press Release.” April 5, 2002. https://web.archive.org/web/20020405084047/http://www.sjsu.edu/depts/english/2000win.htm.

Robertson, Blair. “The Pet Rock: A Classic Tale of American Business.” Carroll County Times, December 7, 1999.

Rock Island Argus. “Pet Rock Promoter Opens Own Saloon.” March 6, 1977.

Spokane Chronicle. “Stoned? Pet Rocks Need Little Care, Love.” November 7, 1975.

The Desert Sun. “From the Man Who Brought You Pet Rock...” October 4, 1978.

The Pet Rock: A Classic Tale of American Business. n.d.












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