Think you know how Google works?  Guest, Kyle Roof explains your assumptions may not be right. 

For example, many people think Google reads a web page as a human would.  Google is not able to do that, it isn't pulling meaning from your content.  It is an algorithm  looking at your content not from an editorial quality perspective, but a mathematical one looking to see if you check off the boxes in the formula. 

Start with does your page include the keyword or phrase.  Google will look for contextual terms terms that provide context and meaning to understand what this page is about. In addition to the phrase, Google is looking at very specific sections on the page for those important terms and how many times you are using them in those sections.

The sections include the title, meta descriptions and URL.   

About Kyle Roof

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.  Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.