#738 WP-Tonic This Week in WordPress & SaaS Special Guest Artur Grabowski of Extendify

A Mission To Improve The WordPress User Onboarding Experience

WordPress is an open-source platform that powers over 40% of the web. WordPress is becoming the de facto operating system of the web and is supported by a massive ecosystem surrounding the platform. While at Automattic (the company behind WordPress.com), my co-founder and I saw the WordPress ecosystem's power. We founded Extendify to transform WordPress into a superpower for hosts, developers, and users.

Before Automattic, my Adobe team led acquisitions and investments in enterprise marketing technologies and next-generation media. We created the Adobe Experience Cloud through a series of transformative acquisitions, and we helped evolve the Adobe Creative Cloud into a modern SaaS platform for creativity through acquisitions and investments in marketplace, 3D, VR, and voice app technologies.

I previously worked at Silicon Valley Bank and KeyBanc Capital Markets and started my career in software development at Andeen-Hagerling and Melodies (nka SoundHound).

Main Questions For Interview

#1 - Artur can you give the listeners and viewers some background info about yourself and Extendify?

#2 - What are the significant problems that Extendify is trying to help fix regarding WordPress?

#3 - I personally feel that WordPress really does need some help when it comes to improving its onboarding experience at the beginning of 2023 can this be done in core or reality can this only be done by hosting providers, or is a mixture of both doing better?

#4 - WordPress isn't a SaaS, and one of the leading drivers in the platform's growth, in my opinion, has been its extensive library of third-party plugins. However, this inherently courses problems when it comes to UX and onboarding experience compared to SaaS applications would you agree with this statement, and are they any fixes?

#5 - If you go back to a time machine at the beginning of your career, what advice would you give yourself?

#6 - Are there any books, websites, or online recourses that have helped you in your own business development that you like to share with the audience?

https://www.linkedin.com/in/artgrab/

https://extendify.com/