Brad and Scully discuss news that many Australian students lack hope for the future. In addition, they examine how single-sex non-government schools are outperforming their co-educational counterparts; and how Google's Accelerated Mobile Pages update will affect marketers. This episode's commonly asked school marketing question looks at the top ten reasons to write listicles. This week's school marketing example: Proctor Academy's excellent website. The rants and raves segment looks at content marketing predictions for 2017.

Episode links:

Many Australian students lack hope for the future

http://www.gallup.com/opinion/gallup/194525/australian-students-lack-hope-future.aspx?utm_source=alert&utm_medium=email&utm_content=morelink&utm_campaign=syndication

Single-sex schools outperforming co-ed – study

http://www.educatoronline.com.au/news/singlesex-schools-outperforming-coed--study-221074.aspx

How Google's big AMP update will affect marketers and publishers

https://contently.com/strategist/2016/08/04/google-amp-will-affect-marketers-publishers/

Top 10 reasons to write listicles

http://www.wyliecomm.com/2016/08/top-10-reasons-to-write-listicles/

Proctor Academy

http://www.proctoracademy.org/page

5 content marketing predictions for 2017

http://www.convinceandconvert.com/content-marketing/content-marketing-predictions-for-2017/

The biggest content marketing trends in 2017

http://contentmarketinginstitute.com/2016/08/content-marketing-trends/