You think you know everything about sales. You've heard all the presentations and everybody talks about pain and objections. Well, my guest Chandler Walker thinks that might be the wrong way to approach a sales. 
He believes the goal isn't just to stab at a prospect to find the pain.  Instead, when you become a cognitive listener you are able to identify the pain and understand where the pain exists.  Using that information you must help the prospect look not just short term, fixing the pain, but long term at the underlying issues which prevent them from being successful.

You think you know everything about sales. You've heard all the presentations and everybody talks about pain and objections. Well, my guest Chandler Walker thinks that might be the wrong way to approach a sales. He believes the goal isn't just to stab at a prospect to find the pain. Instead, when you become a cognitive listener you are able to identify the pain and understand where the pain exists. Using that information you must help the prospect look not just short term, fixing the pain, but long term at the underlying issues which prevent them from being successful.

You think you know everything about sales. You've heard all the presentations and everybody talks about pain and objections. Well, my guest Chandler Walker thinks that might be the wrong way to approach a sales.&nbsp;
He believes the goal isn't just to stab at a prospect to find the pain.&nbsp; Instead, when you become a cognitive listener you are able to identify the pain and understand where the pain exists.&nbsp; Using that information you must help the prospect look not just short term, fixing the pain, but long term at the underlying issues which prevent them from being successful.&nbsp;

#740 Flip the Sales Conversation

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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#740 Flip the Sales Conversation

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