When it comes to finding your life's love or passion is there really only one? Maybe you think that's a strange introduction for a marketing conversation. But it's not.  Just as finding that one true love is important to your personally, it is also true for you as an entrepreneur.  There is happiness and profit when you commit to your one true passion.

Guest Jennifer Crawford  says there is lots of talk in the entrepreneurial space about finding your why.  It can be a complex journey to find your why or your zone of genius.  Getting to the point where you are willing to let go of things that aren't in your zone of genius actually takes a bit of self-reflection.  In a way, the pandemic helped because it gave us the time and space to put the brakes on some things as we figured out what really was meaningful for us. 

About Jennifer Crawford

Jennifer’s passion is helping people grow their businesses. In addition to business and conference consulting, she is also the co-founder of a recently launched company, Sparent–a virtual temp agency staffed by stay at home moms with skills to spare.