Brad and Scully discuss the benefits of using multiple vendors for digital marketing tools. In addition, they question if social media is the most engaging channel for marketing; and the digital marketing skills gap. This episode's commonly asked school marketing question looks at ten tips to managing a school's reputation. This week's school marketing example: Vidyard's useful blog on how they created new videos for their website. The rants and raves segment looks at the qualities parents consider important when choosing a school; and some powerful audio stories shared by the Royal Commission into Institutional Responses to Child Sexual Abuse.