Retail in APAC Series with NRF APAC 2025: KoreaRetail in South Korea doesn’t look like retail anywhere else. With over half of all shopping happening online, the line between digital and physical has completely disappeared. At the center of it all is Lotte Retail, a household name that’s now rethinking everything it does. In this episode, Group CEO Sam Kim shares what it really takes to lead transformation at this scale. From AI-powered experiences to ecosystem thinking, he opens up about the challenges, the mindset shifts, and the deep focus on customer experience that are driving Lotte’s next chapter, in a country that’s already living in retail’s future.

Retail in APAC Series with NRF APAC 2025: Korea Retail in South Korea doesn’t look like retail anywhere else. With over half of all shopping happening online, the line between digital and physical has completely disappeared. At the center of it all is Lotte Retail, a household name that’s now rethinking everything it does. In this episode, Group CEO Sam Kim shares what it really takes to lead transformation at this scale. From AI-powered experiences to ecosystem thinking, he opens up about the challenges, the mindset shifts, and the deep focus on customer experience that are driving Lotte’s next chapter, in a country that’s already living in retail’s future.

76. Lotte Retail's Group CEO, Sam Kim: "In Korea, there is no online or offline, there is just shopping"

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making.Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries.Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce.OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

OFFBounds is a podcast where commerce executives share their perspectives, successes, and lessons learned in their careers to inspire other global leaders in their journey and decision-making. Every week, the host Paula Macaggi meets industry leaders to discuss business strategies, careers, and leadership in one-on-one conversations challenging the limits of borders and boundaries. Paula unveils the person behind the leader and brings to her audience of commerce executives experiences to relate, motivate, and reflect on decisions that are shaping commerce. OFFBounds is the first podcast recorded in person with audio and video featuring executives in commerce from around the world.

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76. Lotte Retail's Group CEO, Sam Kim: "In Korea, there is no online or offline, there is just shopping"

76. Lotte Retail's Group CEO, Sam Kim: "In Korea, there is no online or offline, there is just shopping"

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