Ghostwriting has been made more visible recently with Prince Harry’s writer, J. R. Moehringer. But the practice has been around long before the prince’s memoir—and is utilized by people other than princes.

In fact, an estimated 60 percent of all nonfiction books and 70 percent on the New York Time’s best-seller list are ghostwritten.

In this episode, I am demystifying all things ghostwriting with writer, developmental editor, and book coach Robin Bethel. This episode is like listening in to two ghostwriters talking shop, trading notes, and discussing the many misconceptions about our craft.

Not only do we dive into a detailed discussion of how ghostwriting works, why someone might hire one, and our approach to the craft, but we also talk dollar bills. As in: How much will this cost you?

Ghostwriting is not only a powerful process but also a smart investment for entrepreneurs, CEOs, consultants, coaches, and people who want to uncover their unique story and message to make an impact. We discuss how to create a “shelf stable” book that becomes a business sustainability tool—and how to engage fully in the process with a ghostwriter to uncover new insights about yourself and your business.

This is a detailed, fun, and insightful episode.

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