In this episode of Uncle Marv's IT Business Podcast, host Marv welcomes Cat Orsini, a marketing strategist with a fresh take on business growth. Cat dives into her journey from using manipulative "bro marketing" techniques to developing a more authentic, relationship-focused approach. 

Cat introduces her concept of the Action Incubator and explains how she helps businesses create "firework experiences" to shorten sales cycles. She emphasizes the importance of understanding different buyer types and tailoring marketing strategies accordingly. Cat also shares insights on common mistakes businesses make when trying to scale, including automating failure instead of success and treating networks like one-night stands. 

The conversation takes an interesting turn as Cat and Marv discuss the psychology behind decision-making in sales. Cat stresses the need to address both emotional and logical aspects of buying, providing valuable tips for IT service providers looking to build trust with potential clients. 

Throughout the episode, Cat sprinkles in practical advice on time management, content creation, and the strategic use of data in marketing. She introduces her new Spark CRM system and explains how it helps turn networks into net worth. 

This episode is packed with actionable insights for IT business owners looking to improve their marketing strategies and build stronger, more authentic relationships with clients.

=== Links and Companies Mentioned: 

1. Action Incubator - https://actionincubator.com/

=== MUSIC LICENSE CERTIFICATE: Envato Elements Item 

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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast