If you have been around the  business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs.  They way to survive the downs is to be prepared.
In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy. 
<ul><li>A formal sales process</li>
<li>Technology in place to to basically systematically track your sales process</li>
<li>Clear understanding of your story.  What makes you different and why people should buy from you. </li>
</ul>
Be sure to look for some of our earlier conversations with<a href='https://morethanafewwords.com/get-to-know-matt-nettleton/'> Matt Nettleton </a>

If you have been around the business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs. They way to survive the downs is to be prepared. In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy. A formal sales process Technology in place to to basically systematically track your sales process Clear understanding of your story. What makes you different and why people should buy from you. Be sure to look for some of our earlier conversations with Matt Nettleton

If you have been around the&nbsp; business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs.&nbsp; They way to survive the downs is to be prepared.
In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy.&nbsp;
<ul><li>A formal sales process</li>
<li>Technology in place to to basically systematically track your sales process</li>
<li>Clear understanding of your story.&nbsp; What makes you different and why people should buy from you.&nbsp;</li>
</ul>
Be sure to look for some of our earlier conversations with<a href="https://morethanafewwords.com/get-to-know-matt-nettleton/" rel="noopener noreferrer"> Matt Nettleton&nbsp;</a>

#764 Recession Proof Your Business

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t.  All in about 10 minutes. 

Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker.  Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else.

No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works.

What You’ll Hear:
• Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches.
• Marketing strategies you can actually use—no jargon, no gatekeeping.
• Encouragement without the ego—especially for women building bold businesses on their own terms.
• A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture.

We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing.

Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way.  

Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . 

Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

Business

Entrepreneurship

Marketing

More than a Few Words - A Marketing Conversation is a smart, down-to-earth show about what’s really working in marketing and what isn’t. All in about 10 minutes. Every week, Lorraine Ball sits down with marketers, entrepreneurs, and the occasional mischief-maker. Some are seasoned pros. Others are figuring it out as they go. But all of them share tips you can use. And stories you won’t hear anywhere else. No fluff, no jargon, just real-world lessons, actionable ideas, and a peek behind the curtain of what actually works. What You’ll Hear: • Real talk with real experts—marketers, creatives, business owners who’ve been in the trenches. • Marketing strategies you can actually use—no jargon, no gatekeeping. • Encouragement without the ego—especially for women building bold businesses on their own terms. • A mix of wit, wisdom, and the occasional marketing metaphor—because learning should feel like a good conversation, not a lecture. We’ll unpack what’s working, what’s not, and what’s changing in the digital marketing world so you can spend less time guessing and more time growing. Whether you’re growing a brand from your kitchen table or the corner office, you’ll find ideas, inspiration, and a few laughs along the way. Follow @lorrainefball on Instagram, for a more marketing conversations and lots of pretty pictures . Smart. Practical. Surprisingly fun. More than a Few Words is your marketing conversation

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