Your customers want to feel special. In interactions with you, they want the conversation to be focused on their needs and concerns. To communicate that focus in your marketing campaigns, add a little personalization to improve your ability to attract the attention of prospective customers.

With so much business conducted remotely and online, it feels as if we have lost that “personal touch.” But it doesn’t have to be that way. Companies willing to invest in getting to know more about customers and prospects can build a competitive advantage using marketing personalization.

Personalization stars with understanding the demographics, behavior, and motivation of your customers and using that data to create marketing on every platform from social media and email to direct mail and one-to-one selling.

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