Brad interviews Erika Heald, a content marketing and social media consultant based in San Francisco. Erika and Brad discuss the purpose of brand voice in a school. They look at why a clear brand voice is imperative even when it may not seem overly important. Brad and Erika also explore the five steps Erika uses to define and use brand voice when she is consulting. In conclusion, they discuss the difficulties a school could face when they initially consider their brand voice.